Guadalupe Roastery: Direct-Trade Central American Coffee for the Common Good
Born from missionary service alongside the Franciscan Friars of the Renewal in Central America, Brad Fassbender's Guadalupe Roastery unites SCA-graded specialty coffee with Catholic social teaching.
Guadalupe Roastery — Verified Profile at a Glance
- Location / Operations
- U.S. Roastery with direct farm partnerships in Nicaragua & Honduras
- Founder / Operator
- Brad Fassbender, Founder
- Roast Styles
- SCA 84–89 pt light-medium, medium, dark, water-process decaf & half-caf
- Formats & Options
- 12 oz, 1 kg (2.2 lb), and 5 lb bags (Whole Bean or Ground); single-serve pods
- Signature Mission Focus
- Direct-trade solidarity consecrated to Our Lady of Guadalupe
- Official Website
- www.guadaluperoastery.com ↗
Who They Are: From Missionary Service in Nicaragua to 'Coffee for the Common Good'
Guadalupe Roastery (online at guadaluperoastery.com) was founded in 2015 by Brad Fassbender after his time serving as a Catholic missionary in Central America alongside the Franciscan Friars of the Renewal (CFR). Walking through mountain coffee-growing communities in Nicaragua and Honduras, Fassbender witnessed a painful economic paradox: hardworking Catholic farming families were cultivating high-altitude Arabica of remarkable natural sweetness, yet multi-layered commodity broker networks left those families with barely enough income to survive while consumers in North America paid premium prices for stale, blended beans.
Verified active on October 29, 2026 with seventy-four coffee, bundle, and parish bulk listings, Guadalupe Roastery was established under the motto 'Coffee for the Common Good' to replace that broken middleman chain with personal, long-term farm partnerships. By working directly with smallholder producers and estates—including farms near Matagalpa, Nicaragua—and roasting to order in the United States, the company seeks to honor both the livelihood of the grower and the palate of the drinker.
Current Coffee Catalog: SCA-Scored Nicaraguan Lots, Cristo Rey, and Gold Cup Parainema
Guadalupe Roastery publishes Specialty Coffee Association (SCA) cupping scores and technical roast metrics across its catalog, with verified lots scoring between 84 and 89 points on the 100-point specialty scale (where 80+ denotes specialty grade). Every coffee is roasted on demand and offered in 12-ounce bags, 1-kilogram (2.2-pound) bags, 5-pound parish and office bulk bags, and single-serve pods, with Whole Bean and Ground options.
The cornerstone of the lineup is Cristo Rey, a washed Nicaraguan medium roast scoring 84 SCA points that delivers a clean, comforting balance of milk chocolate and bright citrus acidity. For adventurous specialty drinkers, the roastery features its Gold Cup Champion — Natural Parainema 2026 lot, an 87.68-point coffee roasted to a medium-light profile (Agtron 61.70) with vibrant tasting notes of kiwi, crisp red apple, maple honey, and Swiss chocolate. Other core selections verified on October 29, 2026 include Tepeyac Medium Roast (named after Tepeyac Hill, where Our Lady of Guadalupe appeared to Saint Juan Diego in 1531), Altura (a fruit-forward natural-process lot), and Three Kings Dark Roast, which offers deep dark chocolate richness with a warm hint of spice.
For those reducing or eliminating caffeine, Guadalupe Roastery roasts both a 100% chemical-free Water-Process Decaf and a Half Decaf blend featuring notes of nutty sweet malt. Select subscription tiers also include handmade rosaries crafted by families in the farming communities—a tangible link between prayer and provenance. As with all farm-direct roasters, competition microlots like the Natural Parainema are subject to seasonal harvest quantities.
Representative Offerings Verified in Current Catalog
Cristo Rey — Signature Medium Roast
Medium Roast (84 SCA Points)
Origin / Process: Washed Nicaraguan Arabica (Matagalpa region)
Published Notes: Smooth milk chocolate, sweet caramel, and bright citrus finish
Formats: 12 oz, 1 kg, 5 lb bags (Whole Bean or Ground) & Pods
Gold Cup Champion — Natural Parainema 2026
Medium-Light Roast (87.68 SCA Points, Agtron 61.70)
Origin / Process: Natural Process Parainema varietal, Central America
Published Notes: Kiwi, red apple, maple honey, and Swiss chocolate
Formats: 12 oz & 5 lb bags (Whole Bean or Ground)
Tepeyac Medium & Three Kings Dark Roast
Medium Roast / Dark Roast
Origin / Process: High-elevation Central American specialty Arabica
Published Notes: Rich cocoa, toasted nuts, and warm aromatic spice
Formats: 12 oz, 1 kg, 5 lb bags (Whole Bean or Ground)
Water-Process Decaf & Half Decaf
Medium Roast
Origin / Process: Chemical-Free Water Process Decaffeination
Published Notes: Nutty sweet malt and smooth chocolate without harshness
Formats: 12 oz & 5 lb bags (Whole Bean or Ground)
Catalog and SCA cupping scores verified on guadaluperoastery.com on October 29, 2026. Competition micro-lots vary by seasonal harvest.
What Distinguishes Guadalupe Roastery for Its Customers
Guadalupe Roastery distinguishes itself by uniting authentic Catholic missionary roots with objective specialty-coffee grading. Customers do not have to take quality on vague assurances alone: seeing an 84-point washed Cristo Rey or an 87.68-point Gold Cup Natural Parainema tells discerning pour-over and espresso brewers exactly what caliber of green coffee is in the bag.
Equally distinctive is the company's refusal to treat farmer support as distant paternalism. By building direct relationships with Nicaraguan and Honduran growers and inviting subscribers to pray with rosaries handcrafted in those same communities, Guadalupe Roastery fosters a sense of spiritual and economic kinship across the Americas.
Documented Catholic Connection: Our Lady of Guadalupe and Catholic Social Teaching
Attribution Basis: Attributed to Guadalupe Roastery's official story (guadaluperoastery.com/pages/our-story), National Catholic Register reporting, and USCCB / Papal teaching on Our Lady of Guadalupe and the dignity of work.
The roastery is consecrated to Our Lady of Guadalupe, Patroness of the Americas, who appeared in December 1531 on Tepeyac Hill outside Mexico City to an indigenous convert, Saint Juan Diego Cuauhtlatoatzin, leaving her miraculous image imprinted upon his tilma. In Pope Saint John Paul II's apostolic exhortation Ecclesia in America, Our Lady of Guadalupe is celebrated as the 'Star of the First and New Evangelization' who bridges cultures and defends the humble dignity of every human person across North, Central, and South America.
Guadalupe Roastery explicitly translates that Marian devotion into the principles of Catholic Social Teaching—specifically solidarity, subsidiarity, and the just wage articulated from Pope Leo XIII's Rerum Novarum through the Compendium of the Social Doctrine of the Church. Rather than viewing coffee merely as a fundraising vehicle for an unrelated cause, the company views the coffee trade itself as a moral arena where paying fair prices directly to farming families honors the image of God in the worker.
Public Customer Feedback and Verified Buyer Reception
Company-hosted verified buyer reviews on guadaluperoastery.com product pages and National Catholic Register coverage, checked October 29, 2026.
Verified buyer reviews hosted on guadaluperoastery.com (checked October 29, 2026) consistently praise the low acidity, clean sweetness, and roast-to-order freshness of Cristo Rey, Altura, and Three Kings. Many reviewers note that after switching from supermarket coffee to Guadalupe Roastery's freshly roasted Nicaraguan lots, they experienced noticeably less stomach irritation and discovered natural chocolate and fruit notes they had never tasted in standard blends.
Subscribers also frequently express gratitude for the handmade rosaries and the knowledge that their household coffee budget supports Catholic farming families in Central America. As with other merchant storefronts, readers should note that product reviews displayed on guadaluperoastery.com are company-hosted.
Sanctus Editorial Reflection: Commerce Ordered to the Common Good
From Sanctus Coffee's perspective, Guadalupe Roastery illustrates one of the healthiest truths in Catholic economic thought: business does not become Christian only when it writes a charity check at the end of the year; it becomes Christian in the very way it treats suppliers, workers, and customers every day. Treating Central American farmers as brothers and sisters in Christ—and roasting their harvest with the technical respect an 87-point Parainema deserves—shows how faith elevates human craft.
This reflection represents Sanctus Coffee's own editorial perspective. Sanctus Coffee is entirely independent of Guadalupe Roastery and does not sell its products.
Sources and Further Reading
Every factual claim in this profile was checked against the primary and third-party sources below on October 29, 2026:
- Official Website & CatalogGuadalupe Roastery — Official Story & Mission ↗
Verified active October 29, 2026; documents founder Brad Fassbender's 2015 founding and CFR missionary roots.
- Official Website & CatalogGuadalupe Roastery — Current Specialty Coffee Catalog ↗
Source for Cristo Rey, Natural Parainema 2026, Tepeyac, Three Kings, and Water-Process Decaf.
- Catholic Doctrine, Devotion & HistoryUSCCB — Feast of Our Lady of Guadalupe & Patroness of the Americas ↗
- Catholic Doctrine, Devotion & HistoryFranciscan Friars of the Renewal (CFR) — Official Apostolate ↗
- Discovery & JournalismNational Catholic Register — 12 Catholic Coffee Companies to Try ↗